ChoViva Easter Launch

Munich, 25th March 2025 – With persistent supply-chain issues affecting cocoa production and chocolate prices, the market demand for high-quality, sustainable and accessible cocoa alternatives is rising. ChoViva is the first chocolate alternative to expand across Europe, with partners launching the first-ever seasonal products with ChoViva, bringing delicious treats to Easter celebrations across France, the UK and Germany.

• France: Eight New Products with ChoViva launched by Chocolaterie ABTEY ChoViva is making a bold entrance into the French market through a partnership with Chocolaterie ABTEY, introducing eight new products together. Available from mid-March, these premium treats will be stocked by leading supermarket chains, including Auchan, Carrefour, Intermarché, Netto, Super U, Métro, Monoprix, Franprix, and Match. They are also sold via Abtey’s online shop, ensuring widespread availability for chocolate lovers across the country.
• Germany: First Easter Lineup in Retail Stores 
 In Germany, ChoViva continues its success story with over 30 products on the market. For the first time, ChoViva products will be part of seasonal offerings at major retailers. Lidl Deutschland is introducing the first-ever Favorina Easter bunny made with ChoViva, produced by Wergona Schokoladen, available from calendar week 14. Additionally, Penny is launching the Douceur “Knabbernest” with ChoViva, produced by Rau Chocolate & Cereals.
• United Kingdom: ChoViva Expands Into the Market ChoViva is making its way into the UK, bringing its cocoa-free alternatives to a new audience. Produced in collaboration with long-term partner WAWI Schokoladen-AG, a new delicious treat offers UK consumers a new way to enjoy Easter.

An Alternative for Easter and Beyond As supply-chain disruptions continue to impact cocoa production, the need for accessible chocolate alternatives is more pressing than ever. The latest Easter offerings with ChoViva provide consumers with high-quality products that don’t compromise on taste. As part of its mission to make chocolate better for people and the planet, the ChoViva milk recipe used in all products saves 83% of carbon dioxide emissions compared to the average of milk chocolate.

“This seasonal launch is a major milestone for ChoViva,” said Dr. Maximilian Marquart, Co-Founder and CEO of Planet A Foods. “Easter is the perfect occasion to showcase how versatile and delicious ChoViva can be as an ingredient. Seasonal products are an exciting opportunity, as they generate high volumes in a short period, allowing us to bring our sustainable treats to even more consumers. We are thrilled to see ChoViva featured in Easter assortments for the first time—and there’s more to come.”

With its commitment to quality, innovation, and sustainability, ChoViva is set to make a lasting impact on the global chocolate market. This Easter, whether it’s Peanut Butter Mini Eggs in the UK, an exclusive French selection, or classic favorites in Germany, ChoViva is here to make Easter better than ever.