Treets Launch with ChoViva

Planegg, 19.09.24 Treets, in collaboration with Planet A Foods and their cocoa-free chocolate alternative ChoViva, has developed vegan peanut dragees. For Planet A Foods, this is another strong brand collaboration in the German market, following successful product launches with Griesson - de Beukelaer, Peter Kölln GmbH, and Lindt & Sprüngli.

"I am particularly proud to launch a joint product with such a strong and well-known brand. Treets’ strong sense of sustainability and naturalness aligns perfectly with our values at ChoViva. I am excited to offer consumers a new and delicious cocoa-free alternative with the Treets Peanut Vegan," said Dr. Maximilian Marquart, CEO and Co-Founder of Planet A Foods.

For all consumers who prefer snacks without animal ingredients, these peanuts will become the new favorite Treets. The crunchy peanuts are coated in vegan ChoViva, based on sunflower seeds, with a crispy sugar shell. The dragees are exclusively colored with vegan summery pastel shades.

Due to short supply chains and the avoidance of deforestation, the vegan ChoViva recipe saves 82.7% of carbon dioxide compared to vegan chocolate. The carbon footprint of vegan ChoViva is 1.3 kg CO2e/kg, compared to the average of vegan chocolate at 9.6 kg CO2e/kg.

The vegan version of the popular peanuts will be available from September 2024. The launch of this innovation will be supported by a wide-reaching campaign from Treets starting at the end of September.

Treets Peanuts Vegan 250g

RRP: €2.99