ChoViva Easter Launch
ChoViva Expands Across Europe with First Seasonal Product Launches For Easter
Munich, 25th March 2025 – With persistent supply-chain issues affecting cocoa production and chocolate prices, the market demand for high-quality and accessible cocoa alternatives is rising. ChoViva is the first chocolate alternative to expand across Europe, with partners launching the first-ever seasonal products with ChoViva, bringing delicious treats to Easter celebrations across France, the UK and Germany.
- France: Eight New Products with ChoViva launched by Chocolaterie ABTEY. ChoViva is making a bold entrance into the French market through a partnership with Chocolaterie ABTEY, introducing eight new products together. Available from mid-March, these premium treats will be stocked by leading supermarket chains, including Auchan, Carrefour, Intermarché, Netto, Super U, Métro, Monoprix, Franprix, and Match. They are also sold via Abtey's online shop, ensuring widespread availability for chocolate lovers across the country.
- Germany: First Easter Lineup in Retail Stores in Germany, ChoViva continues its success story with over 30 products on the market. For the first time, ChoViva products will be part of seasonal offerings at major retailers. Lidl Deutschland is introducing the first-ever Favorina Easter bunny made with ChoViva, produced by Wergona Schokoladen, available from calendar week 14. Additionally, Penny is launching the Douceur "Knabbernest" with ChoViva, produced by Rau Chocolate & Cereals.
- United Kingdom: ChoViva Expands Into the Market. ChoViva is making its way into the UK, bringing its cocoa-free alternatives to a new audience. Produced in collaboration with long-term partner WAWI Schokoladen-AG, a new delicious treat offers UK consumers a new way to enjoy Easter.
An Alternative for Easter and Beyond
As supply-chain disruptions continue to impact cocoa production, the need for accessible chocolate alternatives is more pressing than ever. The latest Easter offerings with ChoViva provide consumers with high-quality products that don't compromise on taste. All products use the ChoViva milk recipe, based on sunflower seeds instead of cocoa.
"This seasonal launch is a major milestone for ChoViva," said Dr. Maximilian Marquart, Co-Founder and CEO of Planet A Foods. "Easter is the perfect occasion to showcase how versatile and delicious ChoViva can be as an ingredient. Seasonal products are an exciting opportunity, as they generate high volumes in a short period, allowing us to bring our cocoa-free treats to even more consumers. We are thrilled to see ChoViva featured in Easter assortments for the first time – and there's more to come."
With its commitment to quality and innovation, ChoViva is set to make a lasting impact on the global chocolate market. This Easter, whether it's Peanut Butter Mini Eggs in the UK, an exclusive French selection, or classic favorites in Germany, ChoViva is here to make Easter better than ever.
Text updated 09/2026 in line with current communication guidelines.
