ChoViva No Added Sugar

New addition: ChoViva No Added Sugar taps into the booming segment for sugar-reduced indulgence

Planegg, June 18, 2026 – Planet A Foods, a pioneer in resilient, future-proof food ingredients, is launching a new innovation for the confectionery and bakery industry: ChoViva No Added Sugar. This new formulation contains no cocoa and no added sugar, enabling manufacturers to efficiently meet the rising B2B demand for health-conscious chocolate alternatives—without compromising on taste.

"Demand for sugar-reduced products is accelerating rapidly as consumers become increasingly mindful of their nutrition. With ChoViva No Added Sugar, we are responding directly to this shift in consumer behavior," says Sara Marquart, co-founder and CTO of Planet A Foods. "Historically, cutting out sugar often meant sacrificing taste. Our formulation successfully retains the familiar, smooth melt and indulgent experience while eliminating added sugar. This is a true milestone for consumers: they get a satisfying sensory experience with no sense of deprivation or compromise."

Rising Health Trends Drive New Revenue Potential

The launch of ChoViva No Added Sugar comes at a strategically crucial time. Consumer awareness of the health impacts of excessive sugar consumption has spiked in recent years. According to current market research, this segment is gaining global momentum.

This shift in consumer behavior is driven by three clear market factors*:

• Active Search for Alternatives: Consumers are actively seeking healthier alternatives to traditional confectionery, leading to a surge in demand for products that eliminate added sugar.
• Growing Health Consciousness: The growing awareness of the negative health impacts of excessive sugar consumption is fueling the adoption of no added sugar options across various demographics.
• The 'Conscious Eating' Trend: The wellness trend, encompassing conscious eating habits and seeking healthier options, fuels the desire for products that are perceived as both indulgent and healthy.

Sustainability Leverage: Actively Reducing Scope 3 Emissions

In addition to market appeal, ChoViva offers manufacturers a strategic advantage in achieving their climate targets**. Because the chocolate alternative utilizes sunflower seeds instead of cocoa, it eliminates environmental risks typically associated with cocoa supply chains, such as deforestation and long-distance transport emissions.

*No Sugar Added Chocolate Navigating Dynamics Comprehensive Analysis and Forecasts 2026-2033; Market Growth B2B Chocolate Market Overview 2026-2035

**For example, ChoViva milk has a carbon footprint of 2.8 kg CO₂e/kg, compared to 10.6 kg CO₂e/kg for standard milk chocolate; assessment verified by inoqo, www.choviva.com/co2.