Nestlé Partnership
Global Brands drive innovation together with ChoViva
Strategic Partnership for Modern Snacking: Nestlé Germany leverages cocoa-free chocolate innovation ChoViva for the launch of NESTLÉ CHOCO CROSSIES "Snack Vibes"
Munich, 4th March 2026 – Nestlé Germany is expanding the portfolio of one of its most iconic brands: The new NESTLÉ CHOCO CROSSIES "Snack Vibes" line, launching in April 2026, features ChoViva, the cocoa-free, chocolatey indulgence from Planet A Foods. This partnership marks a significant milestone in how global leaders utilize innovative ingredients to drive strategic brand growth.
A Strategic Response to Modern Market Demands
The collaboration demonstrates how ChoViva serves as a key enabler for attractive portfolio expansions. The ingredient allows established brand owners to capture younger target groups and launch trend-driven flavor profiles without altering the core identity of their flagship brands.
“The cooperation with Nestlé fosters ChoViva’s role as a strategic partner for brand manufacturers. We support brands to directly engage with younger generations and build lasting relevance with the consumers of tomorrow,” explains Dr. Maximilian Marquart, CEO of Planet A Foods.
With 'Snack Vibes,' Nestlé is directly tapping into Gen Z’s desire for effortless, contemporary snacking. “This is a generation navigating constant digital noise, looking for small ways to hit the reset button. We developed these new varieties specifically for those moments—creating a snack that engages the senses and offers a brief, personal chill-out vibe” says Marc Nussbaumer, Business Executive Officer Confectionery at Nestlé Germany.
Global Scalability and Industrial Reach
The partnership with Nestlé Germany is part of ChoViva’s rapid international expansion. To date, the cocoa-free alternative is featured in over 120 products across 10 countries, including private labels and well-known brands such as Griesson - de Beukelaer, Treets, and Jokolade.
To ensure global availability, Planet A Foods relies on a commercial partnership with global industry giant Barry Callebaut. This provides manufacturers with a reliable, additional option to navigate global cocoa market volatility and increasing supply chain requirements.
Pictures can be donwloaded on Flickr.
